A provider of gaming and sports betting services has announced that it is joining forces with a land-based casino chain in the Netherlands.
Gaming1 said that it is going to work alongside Gran Casino, which is a major land-based chain in the Netherlands.
This latter firm offers a range of casino venues in markets such as Europe and the Caribbean.
The new arrangement will see the firm offering improved casino experiences that are “next-generation” in nature.
It is expected that Gran Casino will be able to enter the online gaming sector for the first time as a result of the collaboration.
It is also thought that the arrangement will see the online venture using the Circus brand offered by Gaming1.
Gaming1 is widely known for its land-based offer in major markets such as Belgium and France.
It is also known in markets such as Spain, the US, Serbia, and many others, press reports said.
Recently, it became the first company to offer live online casino services in Colombia.
In a statement, a senior figure at Gaming1 said that the new partnership-focused arrangement had a positive track record.
Sylvain Boniver said that both participants would provide expert knowledge as part of a push to improve customer experience.
“With a track record of success spanning multiple regulated markets across the globe, our unique partnership model brings together expertise from both parties to deliver the ultimate omni-channel consumer experience,” he said.
He stated that the company was “delighted” about the new partnership with Gran Casino, and added that “given our home markets of Belgium and France, it’s certainly an incredibly proud moment for us all to announce our long-expected entrance into one of Europe’s most exciting new regulated jurisdictions”.
