A major provider of content in the online casino sector has announced that it will work with an Entain-owned brand as part of a push to enhance its live casino offer.
Pragmatic Play said that it will work alongside Crystalbet, which is an operator based in Georgia.
The move is building on an existing relationship, as Crystalbet already works with Pragmatic Play and offers some of its titles.
However, the new move will see the companies provide customers with a range of additional Pragmatic Play games, including Sweet Bonanza CandyLand.
Also on the list will be Mega Wheel and more well-known names such as Blackjack.
Reactions from senior figures
The move led to positive comments from leaders at both companies.
For Pragmatic Play, the chief business development officer there said that the arrangement would be mutually beneficial.
“This increased scope of our relationship with Crystalbet will be a huge boost for both parties,” said Yossi Barzely.
He added that the arrangement between the two companies had increased in strength in recent years.
“Our collaboration has gone from strength to strength and we’re excited to be able to add yet more verticals as we continue to deliver our industry-leading Live Casino collection to its online operations.”
For Crystalbet, meanwhile, the chief executive officer Jaba Peitrishvili praised Pragmatic Play for being a leading “multi-discipline” supplier.
“Pragmatic Play is well known for being one of the best multi-discipline suppliers within the industry and its slot portfolio has strongly performed with our customers.”
Peitrishvili added: “Bringing its hit Live Casino games to our audience seemed like a natural progression of our cooperation and we are excited to see how this enhanced offering will be received by players.”